The Van Westendorp Price Meter does helps you to understand how consumers value your product and determines a range of acceptable prices to consumers.   

The Choice-based conjoint analysis (CBC)  is the most common form of conjoint analysis - and most used technique to support your value based price setting.   The output delivers insights in 'utility' per feature to build your proposition for each segment as well as consumers' preference.

In evaluating the discriminant product features that influence the decision making, it's the best tool to use.   The MaxDiff is much better than alternative methods as ie 'buy a feature' technique to define the most important product features to be used in a conjoint research.

The Van Westendorp Price Meter does helps you to understand how consumers value your product and determines a range of acceptable prices to consumers.   

Menu-based conjoint analysis is an analysis technique that is fast gaining momentum. The reason is that menu-based conjoint analysis allows each respondent to package their own product or service.  Every conjoint can help you determine pricing, product features, product configurations and bundling packages, or all of the above. 

From classic conjoint research over online price scraping and volume/price impact analysis, we help.    

If you want a day-by-day insight in price elasticity - per product - we help you select and implement the right pricing software.

What are the drivers of your customers' price perception ?   

We analyse how your customers perceive your prices, what their price knowledge is and how they react on price points and price communication.

The Gabor-Granger pricing method is a straight forward technique to determine the price elasticity and is particularly useful if you want to get a a correct estimate for willingness to pay for a fixed product. A Gabor Granger question asks respondents to evaluate a series of pre-defined price points and the outcome is used to build a demand curve and determine the revenue-maximizing price point.