We have a passion for pricing and monetisation of innovations and our approach is structured, human - and entrepreneurial in execution.  

We believe that a true collaborative relationship is the foundation of consultancy and consider the transfer of our knowledge as the basis of our advisory work.     As process consultants, we tailor our approach to your organisation, speed and capabilities and ensure optimal knowledge transfer and embedment of the change.   We measure our success at your success.

See how we help


The consultancy is privately owned by the partners.  Our partners are deeply involved and engaged in your projects.  

That sets us apart, together with our experience, based on 100+ pricing and monetisation projects in many different industries and our international team of pricing and monetization experts.

Björn Willemsens
Björn's key areas of expertise include Customer Management Strategy, Sales Force Management, Pricing and Profitability Management. He has demonstrated top level analytical and tactical skills which, combined with a high level of pragmatism, lead to successful process reengineering and strategy implementations.  Before joining PAGE-37, Björn worked 5 years @ PwC Consulting and 14 years co-leading the Pricing Center of Excellence @ Deloitte

Pol Vanaerde

Pol gained international market strategy experience in management positions with : Launching Alpro Foods  (International Marketing Manager), Mc. Bride Plc (Group Marketing Manager) and Conoco US (Retail Manager). 

First Product Marketeerof the year in 1988 and actual President of the European Pricing Platform (www.pricingplatform.eu).  A passion for pricing and profit strategies.




 > We treat your business as it were our own (partners are heavily involved in your projects)

 > We are process consultants, we take care to embed capabilities in your organisation

 > We bring energy - and inspiration - in ever engagement

 > We believe in making things simple and actionable

 > We make it happen 

 > And we measure our success at your success.